|Behold, the bringer of controversy|
It sometimes seems these days corporations are more interested in pissing people off with ill conceived novelty products than actually making money. And, by and large, judging by popular millennial echo chamber 'Twitter', many companies are doing a pretty good job. This became most apparent to me this evening on my purchase of Heller's new Christmas Chipolata, a 'delicious, fruity sausage' promising hints of Apple, sultana, currant and mixed citrus peel.
On my way home from work tonight, I popped in to New World for a quick sausage purchase. Seeing a new Heller's festive product, with the 'Free Farmed Pork' sticker emblazoned across the front, I decided I'd be game to try anything once and grabbed them. When I got home, I realised the reason the pork had been free farmed was to give the pigs at least a shred of dignity before being made into such an abomination of a meat product. For these Christmas Chipolata contained fruit mince, one of the most polarising food products of Twitter. Seriously, look at the ingredients!
|Also: Festive gold meat tray!|
Still, I'd bought the things, so, at least purely for science, I may as well try the things so others may avoid my mistake.
The sausages certainly looked the part, slim, pork coloured fingers, with small little nodules of fruit protruding through the thin skin. Into the oven on bake for thirty minutes, possibly slowly too long, and they still looked not too different from your standard pork sausage. Scent wise, the pork strongly came through as well, but with weird undertones of orange rind and currants. Cutting the Chipolata in half, I was greeted by little nuggets of fruit peering back at me.
Taste wise, it was almost a disappointment how much these tasted just like your average pork sausage. Sure, occasionally you might catch a shrivelled currant or a hint of citrus between your teeth, but I found the maligned fruit mince to be almost disconcertingly absent in taste. The texture was there occasionally, which added a strange sensation of eating a meat product with little squishy bits in the middle. That said, it wasn't really true fruit mince present, but singular pieces of diced up fruit. That said, I'd say If you wanted a true taste of what was promised on the packaging, I'd probably advise buying a bag of homebrand pre-cooked pork bangers, and chucking in a pack of raisins.
So do these sausages really deserve to be so hated? Probably not. But do they really warrant a special packaging and a hefty price tag of $1.33 a sausage? Again, probably not. There's better products on the market with much less gimmicky tastes. But they've got people talking Hellers, and that's probably going to help them bring home the bacon.